Freelance Social Media & Content Marketing Strategist2013 - Current
Freelance
- Freelance marketing and account management with a digital agency based in New York. Managed a New York-based fashion and tech startup, and all their social media activities (Facebook, Twitter, Pinterest, Instagram, Pose, Lucky Network, Tumblr, Google+, and rewardStyle).
- Managed social media accounts for the digital agency, along with a Wordpress recipe plugin for food + drink content creators.
- Part time Social Media Strategist for local digital agency, managing social media activities and overall account management for a local restaurant, hospital foundation, and health and fitness training facility.
- Provide photography and blogging content to Vegas-based fashion blogger platform, ‘The Shelf’
- Develop and execute on blogger and media outreach for the opening of Vancouver-based, ‘Experience Headphones’
- Write fashion columns for Vancity Buzz and Fashion Magazine, covering larger scale events like Squamish Festival and Vancouver Fashion Week.
- Manage StreetScout.Me, a local street style and fashion blog. Activities include partnership building, photography, content marketing/blogging, and social media strategizing.
Director of Marketing (4 Month Contract)2013
Weddingful - Social Wedding Community
- Create and implement marketing strategies to push the Weddingful brand forward to engaged couples and wedding business professionals
- Assist in product development and promotions to increase sales on eCommerce website
- Develop and manage a content marketing strategy targeting new and existing customers
- Develop and manage all social media channels, email, blog, and distribution of content across those channels
- Write press releases, create industry-specific media lists, and develop key PR angles to create interest and media coverage
- Create relationships with key media in the wedding industry, and found early success through coverage on Refinery29 and Huffington Post
- Assist in the development of key partnerships with Hudson's Bay and Kleinfeld Bridal, as well as execution of marketing efforts
- Develop, execute, and analyze weekly email campaigns to engaged couples and wedding business professionals (MailChimp)
- Manage the content marketing and promotional efforts for all Elite customers, through social media, blogging, and email campaigns
- Create, evaluate, and optimize PPC, mainly through Facebook advertising to drive daily customer leads
- Develop, monitor, optimize, and iterate on landing pages to drive daily customer leads (UnBounce)
- Plan video shoots to highlight the Weddingful brand and PR angles around the local wedding business professionals community, and bride informational videos
- Plan and execute Wedding Business Professionals Networking 2013 at Terminal City Club
Marketing Manager2012 — 2013
SoMedia Networks Inc.
- Assist in the development and implementation of marketing plans for existing and new video products
- Work closely with Program Director to devise communication strategy and B2B marketing programs for agency resellers across North America
- Create custom video marketing plans and campaigns for partners
- Work with partners regularly to develop press releases, custom marketing collateral, infographics, white papers, ebooks, case studies, landing pages, newsletters and other communication material
- Implement and execute email marketing campaigns to build thought leadership and extend special offers to partners
- Participate in the launch of a technology-driven automated video resale product
- Participate in the re-brand of an upcoming website launch
- Develop video storyboards and work closely with animators and producers on corporate video concepts
- Collaborate closely with design, development and other marketing functions to ensure a consistent look and feel of messages, graphic images, campaigns, promotional materials and technology-driven products
- Serve as a communication advisor to other marketing and department leaders
- Create, manage, integrate and consistently communicate corporate messages across a variety of communication vehicles to the many audiences SoMedia serves - customers, partners, prospects and key industry influencers
- Develop collateral for business development and investor relations purposes
- Plan investor road shows and other corporate events
Marketing & Community Manager2009 — 2011
mTrip Travel Guides
- Participated in launch of travel guide application for iPhone, iPad, iPod, Android & the Web
- Develop & implement brand strategies, communication and tactical plans for new & existing products
- Guide product development to improve features and user experience
- Execute product and marketing campaigns for distribution into multiple eMarketing channels
- Manage white label clients for product development & launch
- Community management on social networks & blog
- Develop public relations program and strong relationships with the media
- Gain press coverage in well-recognized blogs, magazines, newspapers and radio (media include The New York Times, USA Today, Associated Press, Wall Street Journal, LA Times, msnbc, TechCrunch, Travel + Leisure...)
- Develop appropriate communications for of all marketing initiatives
- Create demo videos for mTrip’s products
- Monitor, review and report on all marketing activity and customer competitive landscapes
- Create and execute all marketing and promotional activities
- Participate in trade show events to pitch the product to media, investors and the general public
- Achieved all large-scale goals and milestones that were established for the launch of mTrip Travel Guides
Co-Owner & Director2008 — 2011
Strut Productions Inc.
Own and direct boutique agency specializing in fashion, beauty, lifestyle brands, arts, and culture. Clients include award shows in film & television, fashion designers, non-profits organizations, and fashion weeks.
Campaigns: marketing & brand strategy, media relations, B2B sales for fashion designers, event coordination (everything from theme development, fashion show execution, Red Carpet coordination, sponsorship solicitation, event partners, as well as media & celebrity management).
Associate Producer2006 — 2008
Vancouver Fashion Week
- Hire & manage Vancouver Fashion Week executive team, volunteers, designers, models, exhibitors
- Source sponsors, advertisers, venues and suppliers for production of fashion shows and related events
- Develop and manage proposals and contracts with well-aligned sponsors
- Develop public relations campaign in lead-up; press releasing, media invites, media relations management
- Promote event via advertising, social media, direct and internet marketing tactics
- Provide direction to designers for media wall, website, event program guide, direct mail, online banners, and flyers
- Organize and manage front-of-house staff for week long event
Marketing & Development Manager2007
Canadian Gene Cure Foundation
- Promote foundation through public relations initiatives and trade shows
- Develop press and marketing collateral, including press releases, brochures, newsletters, business cards, flyers, press & sponsorship kits
- Develop relationships with medical geneticists, genetic counsellors, and pharmaceutical sponsors
- Maintain onsite SEO and content for website
- Guide agency (Syntric Marketing & Design) in creating new website platform
- Fundraise & seek sponsorships from pharmaceutical companies and the public for genetics programs
Marketing Agency Intern2007
Cosette Communication Group
- Assist with account management team within the promotion side of Blitz
- Management of McDonald’s street team for Telus Ski & Snowboard Festival
- Assist in planning and execution of a Tourism Familiarization Tour for Canada Line Rapid Transit
- Organization of various tasks for Tourism BC and Manitoba Telecom Services (MTS) accounts
Promotional Representative2006 — 2007
NewAd Media
- Executed street level promotional plans for clients such as Telus, Paramount and Yoplait
- Interacted with very large crowds of people and distributed promotional materials at large-scale events, such as Wakefest and Crankworx
